Challenge:
The MyApple team realized that it is difficult to compete in the premium technology niche without a strong online strategy. The main task was to increase visibility in search engines, improve advertising effectiveness, and increase the number of orders.

Solution:
The marketing team conducted comprehensive work on optimizing the brand’s online presence. Steps taken:

• Conducting an SEO audit and technical optimization of the website

• Developing a semantic core and rewriting content according to search queries

• Launching targeted advertising on Facebook and Instagram

• Conducting A/B testing of advertising creatives to identify the most effective formats

• Optimizing the advertising budget to reduce customer acquisition costs

Results:
In the very first month after implementing the updates, MyApple saw significant improvements:

• +70% to organic traffic

• ROI of advertising campaigns — 350%

• Reduction of customer acquisition cost by 40%

• Increase in conversions by 60%

Client Feedback:
"Working with the marketing team exceeded our expectations. The site has become not only more user-friendly and attractive but has also started to generate real sales. The results are impressive!"
— The MyApple Team

This case demonstrates how effective SEO optimization and properly configured advertising can radically change online sales even in a highly competitive niche.