Challenge:
Low ranking in Google and ineffective advertising strategy led to the loss of potential customers. The task was to increase organic traffic, improve website visibility, and boost conversions from advertising.

Solution:
The marketing team conducted a comprehensive brand promotion with an emphasis on SEO and targeted advertising:

• Complete SEO optimization of the site: technical audit, updating meta tags, improving loading speed

• Redesign of the site structure: user-friendly navigation, product categorization, implementation of filters

• Launching targeted advertising campaigns on Facebook and Instagram

• Creating video ads showcasing popular products to enhance engagement

• Implementing retargeting to return users who did not complete their purchase

Results:
Just a short time after implementing the strategy, the client achieved the following results:

• +80% organic traffic from search engines

• +150% increase in sales through targeted advertising

• -30% reduction in customer acquisition cost

Client feedback:
"We did not expect such results in such a short time. The website became noticeable on Google, and the advertising started to work really well. Huge thanks for the clear strategy and its implementation!"
— Tdevice Team

This case shows how a smart combination of SEO and targeting can transform an ordinary online store into a profitable online business.