March 1, 2024
How to understand that your business is losing customers right now
March 1, 2024
How to understand that your business is losing customers right now
Some businesses lose customers every day - but they don't notice it until it's too late. In this article, we will discuss the obvious (and not so obvious) signals that your funnel is leaking and that marketing actions are needed right now.
1. High traffic → low conversion
If people visit the site but do not leave requests, do not call, and do not write — it means that something is not working in the chain. There can be many reasons: a complicated form, an unclear offer, a slow mobile version. But the fact is — you have already lost a customer while reading this paragraph.
What to check:
Is the site (or page) mobile-friendly?
Is there a clear call to action?
Is everything clear within 5 seconds of landing?
2. People ask — but do not buy
They write to you directly, ask questions, show interest… but then — silence. If you often see messages like “Thank you, I will think about it”, “Interested, but later” — it’s a sign that you are either not conveying value or are missing the moment when a client is “warm”.
What to do:
Work with objections already in the content
Add elements of urgency or a limited offer
Automate responses to common questions (bot, script, manager)
3. Old customers do not return
If sales are a one-time event rather than a system, the business spends more than it receives. Old customers are cheaper, easier, and more effective. If there are no repeat sales, something is wrong either with the product or with the communication.
What to check:
Do you remind customers about yourself after a purchase?
Are there bonuses/loyalty programs/reasons to return?
Do you communicate as a brand or just “sell”?
4. You don’t have an engagement system
Do you work “somehow” — without a funnel, without analytics, without a clear connection “advertising → content → request → sale”? Then customers do come… by accident.
What you need:
Strategy
Growth channels
Regular actions
Responsible team
5. You do not know how much one customer costs you
If you cannot say exactly how much it costs to obtain one request or sale — you are not managing marketing. You are just “trying to do something”. And you lose money and opportunities every day.
What to do:
Implement analytics
Define key metrics
Keep track of leads, their sources, and costs
Business rarely notices the moment it starts losing customers. But it is precisely when everything seems “normal”, that it’s worth stopping, looking from the outside — and reviewing the processes. And if you recognized yourself in these signs — it’s better not to wait until it’s too late.
1. High traffic → low conversion
If people visit the site but do not leave requests, do not call, and do not write — it means that something is not working in the chain. There can be many reasons: a complicated form, an unclear offer, a slow mobile version. But the fact is — you have already lost a customer while reading this paragraph.
What to check:
Is the site (or page) mobile-friendly?
Is there a clear call to action?
Is everything clear within 5 seconds of landing?
2. People ask — but do not buy
They write to you directly, ask questions, show interest… but then — silence. If you often see messages like “Thank you, I will think about it”, “Interested, but later” — it’s a sign that you are either not conveying value or are missing the moment when a client is “warm”.
What to do:
Work with objections already in the content
Add elements of urgency or a limited offer
Automate responses to common questions (bot, script, manager)
3. Old customers do not return
If sales are a one-time event rather than a system, the business spends more than it receives. Old customers are cheaper, easier, and more effective. If there are no repeat sales, something is wrong either with the product or with the communication.
What to check:
Do you remind customers about yourself after a purchase?
Are there bonuses/loyalty programs/reasons to return?
Do you communicate as a brand or just “sell”?
4. You don’t have an engagement system
Do you work “somehow” — without a funnel, without analytics, without a clear connection “advertising → content → request → sale”? Then customers do come… by accident.
What you need:
Strategy
Growth channels
Regular actions
Responsible team
5. You do not know how much one customer costs you
If you cannot say exactly how much it costs to obtain one request or sale — you are not managing marketing. You are just “trying to do something”. And you lose money and opportunities every day.
What to do:
Implement analytics
Define key metrics
Keep track of leads, their sources, and costs
Business rarely notices the moment it starts losing customers. But it is precisely when everything seems “normal”, that it’s worth stopping, looking from the outside — and reviewing the processes. And if you recognized yourself in these signs — it’s better not to wait until it’s too late.
Some businesses lose customers every day - but they don't notice it until it's too late. In this article, we will discuss the obvious (and not so obvious) signals that your funnel is leaking and that marketing actions are needed right now.
1. High traffic → low conversion
If people visit the site but do not leave requests, do not call, and do not write — it means that something is not working in the chain. There can be many reasons: a complicated form, an unclear offer, a slow mobile version. But the fact is — you have already lost a customer while reading this paragraph.
What to check:
Is the site (or page) mobile-friendly?
Is there a clear call to action?
Is everything clear within 5 seconds of landing?
2. People ask — but do not buy
They write to you directly, ask questions, show interest… but then — silence. If you often see messages like “Thank you, I will think about it”, “Interested, but later” — it’s a sign that you are either not conveying value or are missing the moment when a client is “warm”.
What to do:
Work with objections already in the content
Add elements of urgency or a limited offer
Automate responses to common questions (bot, script, manager)
3. Old customers do not return
If sales are a one-time event rather than a system, the business spends more than it receives. Old customers are cheaper, easier, and more effective. If there are no repeat sales, something is wrong either with the product or with the communication.
What to check:
Do you remind customers about yourself after a purchase?
Are there bonuses/loyalty programs/reasons to return?
Do you communicate as a brand or just “sell”?
4. You don’t have an engagement system
Do you work “somehow” — without a funnel, without analytics, without a clear connection “advertising → content → request → sale”? Then customers do come… by accident.
What you need:
Strategy
Growth channels
Regular actions
Responsible team
5. You do not know how much one customer costs you
If you cannot say exactly how much it costs to obtain one request or sale — you are not managing marketing. You are just “trying to do something”. And you lose money and opportunities every day.
What to do:
Implement analytics
Define key metrics
Keep track of leads, their sources, and costs
Business rarely notices the moment it starts losing customers. But it is precisely when everything seems “normal”, that it’s worth stopping, looking from the outside — and reviewing the processes. And if you recognized yourself in these signs — it’s better not to wait until it’s too late.