🪐 TikTok Ads are now in Ukraine — how businesses can use a new tool for growth

In 2025, TikTok is no longer just a platform for dances and trends. It is a full-fledged ecosystem for attracting, warming up, and selling.
And now, with TikTok Ads officially launched in Ukraine, businesses have access to a powerful growth engine.

Let’s break down how to use TikTok Ads, if you want to soar, not just be "present on social media".

🚀 What are TikTok Ads and why are they important?

TikTok Ads is an advertising platform with the ability to launch video ads with complete targeting, budgeting, analytics, and scaling.

Why this is an opportunity for Ukrainian businesses:

• TikTok has over 4 million users in Ukraine

• The algorithm is “open” — even small businesses can explode

• Organic + advertising = scaling by the ROAS formula

📊 Advertising formats in TikTok

FormatWhat it isSuitable forIn-Feed AdsFeed adsPromotion of goods, websites, mobile applicationsTop ViewFull-screen ads upon entryLarge-scale campaign launchesSpark AdsPromotion of organic videosEngaging UGC and influencer contentBranded EffectsFilters, masksEvents, brands with “features”

🧠 How can businesses effectively use TikTok Ads?

1. 🎯 Create videos “as if they are not ads”

The best ads on TikTok have an organic look + a hook in the first 3 seconds

✅ Add:

• Humor / pain / absurdity

• UGC style or a live face

• Minimal staging, maximum “real life”

2. 📍 Target precisely

TikTok Ads has a powerful audience tool:

• Geo targeting in Ukraine

• Interests (from cosmetics to SaaS)

• Lookalike audiences from other platforms

Don't spread yourself too thin — start with 1 target audience + 2–3 videos

3. 📈 Test! Like rockets in a series of launches

🧪 The formula for a successful campaign:

• Test creatives (3–5 videos)

• Test audiences (2–3 segments)

• Quick optimization (daily analysis of CTR/CPC/CPM)

4. 🤝 Work with TikTok creators

Influencers are like fuel for trend emergence.
With Spark Ads, you can promote already published videos from opinion leaders with your brand tag.

🧑‍🚀 Who are TikTok Ads suitable for in Ukraine?

✅ Perfect for:

• B2C niches: cosmetics, clothing, food, goods, education, events

• New brands that need to “shine”

• Online stores looking for new traffic

⚠️ It will be challenging for:

• B2B niches without a visual product

• If there is no desire or opportunity to create videos frequently

💡 Conclusion: TikTok is like Facebook Ads in 2016

Whoever enters earlier will get a lower cost per impression, higher reach, and primacy in the niche.

Test, adapt, and be not an advertisement, but a part of the content. Because TikTok Ads is not about banners. It’s about getting into the flow of attention.